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“We’re able to look at that data in aggregate — always anonymized with our users’ safety always top of mind — and make some predictions as well as some analysis in terms of what’s going to work to attract a partner for you.” Here are some statistic-backed hacks Zoosk has learned by studying its users’ interactions: Outdoor photos: great or bait?
Zoosk predicts “Lumbersexual” with be among 2015’s buzz words, replacing “basic.” But if you’re a guy, you’re going to want to walk the talk, because men with outdoor photos on their profiles received 19% more messages than those who didn’t.
“Valentine’s Day itself is not a big day for people to do a lot of outreach on online dating sites, or even sign up,” says Braley. Typically, it’s the Sunday after Valentine’s Day — so that gives you some time run a spellcheck and snap some new photos. 12, 2014 For the landing of the Philae lander, the first spacecraft on a moving comet, Google created a gyrating lander with passing stars." class="lazy Owl owl-lazy" data-action="gallery-slide-image" May 4 2014 For Audrey Hepburn's 85th birthday, the doodle team adapted an image from a 1956 black and white photograph taken by Yousuf Karsh." class="lazy Owl owl-lazy" data-action="gallery-slide-image" June 9, 2011 The doodlers came up with the idea of a playable logo, then pegged it to guitar innovator Les Paul's 96th birthday.
“People who want to date women, whether that’s men or women, seem to be more concerned about authenticity and is this person heavily filtering this picture,” says Braley.
But for men, she wonders if they are lacking skills in the art of the selfie.
Forget your friends Including your besties in your profile pics is also a big no-no.
First off, would they approve of being outed as your sidekick?
Selfies: Master the art Whether or not you think selfies are embarrassing, they do impact online dating profiles, for better or worse.
Female profiles with selfies get 4% more messages, while guys took an 8% hit.
Be sure to “lmfao” (up 193%) and not “rofl” (down 13%), and if you’re going to put a smiley face in your message, go with “:-)” instead of “:)”.
Nosey smilers get 13% more responses, while those sans-sinuses receive 66% fewer replies.
Besides, the era of big dating data has plenty of other ways to put your best face forward.
“We have a vast number of data points that our engine is constantly analyzing automatically to do behavioral matchmaking,” says Allison Braley, vice president of marketing and communications at Zoosk, an online matchmaking service with more than 30 million users.