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To sweeten the appeal, AYI also flags any mutual friends the prospective pair share. If not, they can click “skip.” (MORE: Does Online Dating Make It Harder to Find ‘the One’?

) AYI pulled data from its 68 million downloads and 20 million Facebook profiles to see which subscribers are making successful matches.

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Older women have successfully dated younger men for hundreds of years and many believe this is actually a better balance of age for a healthy relationship.

Soon after the site launched the word began to spread..wildfire.

The slightly risqué nature of Toyboy Warehouse became the centre point of a cougar dating media frenzy and new members signed up in droves.

Justin Lehmiller,a social psychologist in the Department of Psychology at Harvard University in his blog, the Psychology of Human Sexuality.

Based on the findings, AYI Director of Product Insights, Josh Fischer, says men will get more online dating responses if they don’t confine themselves to only connecting with younger women, and women should continue to initiate contact with men they think they will like–especially if they’re younger.

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